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One in every of our readers, “Mateo from Chile,” wrote in with the next be aware the opposite day: “I noticed Zach’s good article on Tesla’s Superchargers in Chile earlier this week. I reside in Chile, and seen that the most recent Chilean EV gross sales report was printed yesterday (for the Jan–Sep 2024 interval). I assumed a bit article on the Chilean EV market, on the again of the Chilean Supercharger article earlier this week, might make sense. Under are some uncooked supplies that could possibly be used for such an article — hope you discover them useful.”
What Mateo despatched in is principally an article itself, so I’m going to publish it in full by itself under. However, first, Mateo additionally despatched in a few different notes in regards to the Superchargers. “1) Chile Superchargers will likely be free for Tesla prospects for an as-yet undetermined period of time, and a pair of) the Superchargers are very nicely situated: one of many Supercharger places is close to the freeway from Santiago to the Viña del Mar/Valparaiso space, proper earlier than the freeway forks north (Viña) and south (Valpo). It is likely one of the highest-traffic roads in Chile. The opposite is on the northern outskirts of Santiago, simply off the very busy Panamerican Freeway. Nice positions, each for sensible buyer functions however extra importantly for promoting functions.” Helpful notes. On the whole, although, on the second level, I believe one factor many people have realized is that Tesla is kind of adept at inserting Superchargers in supreme places. So, it’s no shock the corporate has achieved so in Chile. The primary half is one thing I actually was not conscious of. Fascinating information.
Now, on to “some takeaways” from the brand new Chilean EV gross sales report for January–September 2024 (hyperlink in sources¹).
By “Mateo from Chile”
1) EV progress in Chile has exploded in 2024. Pure EV gross sales in Chile have grown by almost 200% to this point this yr, in a market that has declined by almost 7% excluding EVs. Because of this, EV market share in Chile, whereas nonetheless small, has tripled vis a vis final yr (from 0.4% to 1.2%), with the market share for the month of September rising to 1.6%. Slowly however certainly, Chile is getting there, regardless of comparatively few subsidies.
2) The Tesla Impact: This progress has coincided with the arrival of Tesla to Chile. Tesla has 25% market share of EVs bought in Chile this yr, regardless of solely launching in late January and making its first deliveries in April (and regardless of having solely 2 fashions on the market). BYD, which arrived in Chile final yr, is #2 at 19%, and Volvo is #3 with 12%. Nevertheless, if you happen to take away Tesla from the equation, whole EV gross sales in Chile have nonetheless grown 120%. One rationalization for the expansion can be that there are lastly good, decently priced choices obtainable, which weren’t obtainable earlier than (see subsequent level).
3) The highest promoting EV in Chile is the Mannequin 3 (15%), adopted by the Mannequin Y (10%), Volvo EX30 (8%), and BYD “Mini Dolphin” (aka Seagull) (7%). All of those fashions had been launched to the market in 2024. Nothing else modified — no new subsidies, nothing. The market lastly has first rate EV choices, and have a look at what occurred — EV gross sales have tripled!
4) BYD’s 19% market share comes primarily from their downmarket choices (85% of their EV gross sales this yr are from the Dolphin Mini (aka Seagull, #4 EV by gross sales in Chile), Yuan Plus (aka Atto 3, #5 EV place), and Dolphin (#8 place)). Their much-hyped “Tesla killers” just like the Seal haven’t had success, probably a results of the Seal’s excessive value (the Seal prices almost $16,000 greater than the entry degree Mannequin 3 RWD and over $2,000 greater than the most costly Tesla bought in Chile, the Mannequin Y Efficiency AWD) in addition to the Seal’s low floor clearance (solely 4.7 inches).
A be aware right here: BYD beat Tesla to the Chilean market by about 8 months and had a golden alternative to seize potential Tesla prospects who had given up hope that Tesla would ever enter Chile. However BYD’s upmarket Han, Seal, and Tang (SUV) fashions, which theoretically ought to cater to a Tesla buyer base, are horrendously overpriced. Arduous to justify shelling out $70,000 for a BYD Han when that they promote the identical mannequin in China for $30,000.…
Sources:
¹ https://www.anac.cl/class/estudio-de-mercado/ hyperlink “Informe de ventas vehículos Cero y Bajas emisiones Septiembre 2024” for EV data, hyperlink “Informe del Mercado Automotor Septiembre 2024” for the general automobile market knowledge
² https://www.anac.cl/class/estudio-de-mercado/ hyperlink “Informe de ventas vehículos Cero y Bajas emisiones Septiembre 2024” for EV data
³ IDEM
4 IDEM, plus www.tesla.com/es_cl for pricing of Mannequin 3 and Mannequin Y in Chile, and https://guillermomorales.cl/autos-nuevos/byd/seal for BYD Seal pricing in Chile and floor clearance
BYD be aware: Private expertise, BYD web sites. By the way in which, the Han is a very cool automobile. I took it for a check drive and liked it. It’s simply horribly overpriced (and its floor clearance is just too low for a rustic with so many pace bumps and over-the-curb sidewalk parking).
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